Rixos Hotels has reported a six-fold increase in reservations for its Egypt properties following a multi-channel digital advertising campaign run in partnership with Yandex Ads. The campaign targeted travellers in Russia and the Commonwealth of Independent States (CIS) and was carried out between March and September 2025.
According to the company, the seven-month initiative combined search advertising, display formats, Telegram promotions, premium placements on Yandex Travel and performance tracking via Yandex Metrica. The strategy was designed to reach potential travellers at every stage of the booking journey, from inspiration to final purchase, while accommodating regional preferences such as ruble-based payments.
The Turkish luxury hotel group focused on driving demand for its resorts in Sharm El Sheikh, a destination that continues to attract strong interest from Russian-speaking markets. As a result of the campaign, bookings at Rixos Sharm El Sheikh and Rixos Premium Seagate increased six times, while Rixos Radamis Sharm El Sheikh rose from 90th to 6th place in Yandex Travel’s profitability ranking.
Multi-channel strategy tailored to regional behaviour
To execute the campaign, Rixos Hotels partnered with Digital House, a digital agency with offices in Istanbul and London. The approach reflected the media consumption habits of travellers in Russia and CIS, using Yandex search ads to capture high-intent users, visually driven display advertising to build awareness, and Telegram placements to reach audiences on one of the region’s most widely used messaging platforms.
Yandex Travel played a central role by offering enhanced hotel visibility, direct booking functionality and payment options in local currency. Performance was continuously monitored through Yandex Metrica, allowing real-time optimisation across channels and audience segments.
Traffic and conversions show strong growth
The company reported a 28.9 percent increase in website traffic from Russia and CIS during the campaign period. Sessions generated through Yandex search and display advertising grew by 175 percent, while the overall conversion rate increased by 35 percent, underlining the campaign’s direct commercial impact.
Rixos described Yandex Ads as its fastest-growing acquisition partner in the Russian market, highlighting the effectiveness of combining search, social and travel marketplace tools within a single, region-focused framework.
Commenting on the results, Nejla Bilge Atila, Türkiye Agency Partnerships Lead at Yandex Ads, said the collaboration demonstrated how tourism brands can compete internationally by aligning with local digital ecosystems and payment preferences.
The campaign underscores continued demand for Egyptian Red Sea resorts among Russian-speaking travellers, particularly when supported by familiar platforms, trusted booking tools and targeted messaging. For hospitality groups, the Rixos-Yandex partnership illustrates how coordinated, multi-touchpoint digital strategies can translate visibility into measurable booking growth.
