web analytics
HBX Group

HBX Group Expands Global Hotel Distribution Through Sabre Partnership

HBX Group has announced a strategic partnership with Sabre that will expand access to its global accommodation portfolio across Sabre’s worldwide network of travel agencies.

Under the agreement, travel agencies connected to Sabre will gain easier access to HBX Group’s extensive accommodation inventory, enabling them to offer travelers greater choice, improved availability and competitive rates across destinations worldwide.

250,000 Properties Added to Sabre Marketplace

The partnership will bring approximately 250,000 properties from HBX Group’s global portfolio into the Sabre Mosaic Marketplace. Agencies with existing HBX Group credentials will also be able to continue using them through Sabre APIs, allowing for a streamlined onboarding process without requiring new commercial agreements or technical integrations.

The collaboration is expected to help travel agencies respond more quickly to customer demand while simplifying access to hotel content through a single distribution platform.

Partnership Supports Global Distribution Growth

HBX Group said the agreement represents another step in its strategy to expand its presence across the global retail travel agency channel by leveraging Sabre’s technology platform and worldwide distribution network.

David Amsellem, Chief Distribution Officer at HBX Group, said the partnership reflects the industry’s move toward stronger collaboration, improved connectivity and greater value across the travel distribution ecosystem.

Chinmai Sharma, Global Head of Lodging, Ground & Sea at Sabre, said integrating HBX Group’s accommodation portfolio into Sabre Mosaic Marketplace would reduce content fragmentation while giving agency partners broader choice when creating travel experiences for their customers.

The agreement further strengthens the relationship between the two companies, combining HBX Group’s global accommodation supply with Sabre’s travel technology platform to support future growth and generate additional demand across international travel markets.

Subscribe

to our daily newsletter

Sign up to receive the latest news!

We don’t spam! Please read our privacy policy for more info.

Don't Miss A News

We’d love to keep you updated with our latest news and updates 😎

We don’t spam! Read our privacy policy for more info.

Scroll to Top