Soul Community Planet Hotels has opened the first property under its new SCP WildFree brand expression, expanding its wellness-led hotel portfolio in the US. The company said SCP WildFree Colorado Springs Hotel marks the official debut of the brand.
The property is located in Colorado Springs, Colorado, and is part of SCP’s wider focus on wellness, kindness and sustainability. The opening gives the brand a new foothold in a major outdoor travel market, with the company positioning the hotel around nature, movement and mindful stays.
Soul Community Planet Hotels said the launch is a milestone for the Holistic Hospitality company as it grows beyond its existing hotel concepts. The company did not give further details in the material provided about room count, investment, or opening offers.
The debut comes as hotel groups continue to build brands around wellness and lifestyle travel, a segment that has grown as travellers seek properties that offer more than a standard overnight stay. For SCP, the new brand expression appears designed to widen its appeal to guests looking for a mix of outdoor access and wellbeing-focused accommodation.
Colorado Springs is a natural fit for that strategy. The city sits close to trails, parks and mountain scenery, making it a popular base for visitors who want to combine urban amenities with outdoor activities. A hotel branded around exploration and recovery may help SCP stand out in a competitive regional market.
The company said SCP WildFree is the first property to open under the new expression, suggesting it may use the brand as a template for future growth. No timetable for further openings was included in the source material.
SCP Hotels has built its business around a values-led hospitality model. Its emphasis on wellness and sustainability places it among a growing number of operators targeting travellers who want environmentally conscious stays alongside comfort and design.
The opening also reflects a broader shift in hotel marketing, with more brands using distinct lifestyle labels to reach specific audiences. In this case, SCP is tying its latest launch to the idea of freedom in nature, while keeping its core wellness message in place.
For travellers, the new hotel adds another option in Colorado Springs, where demand often rises from leisure guests, road trippers and adventure tourists. The company has not yet said how the property will be integrated into its wider booking and loyalty strategy.
As the brand develops, the success of SCP WildFree Colorado Springs Hotel may help determine whether the concept expands to other destinations. For now, it stands as the first test of SCP’s latest attempt to blend hospitality, sustainability and outdoor travel.
