PHZ Baltona S.A. has secured a major commercial contract at John Paul II International Airport Kraków–Balice after being selected as the winning bidder in a tender for new passenger terminal retail space.
The company has signed a lease agreement to create a redesigned shopping area centered around a “Sense of Place” concept inspired by Kraków and the wider Lesser Poland region.
Baltona has already launched its temporary Kraków Duty Free by Baltona store at the airport, which began operations on March 16 ahead of a larger refurbishment project scheduled for completion in May.
Passenger-focused retail concept
The new retail development was selected for its emphasis on the passenger journey, combining design, layout and digital technology to improve navigation and engagement throughout the terminal.
PHZ Baltona CEO Wojciech Czernek said the concept goes beyond a traditional airport shopping area.
“We have tailored the entire design process to passengers’ needs, combining innovative solutions with elements that highlight the cultural identity of Kraków and the entire region,” he said.
The project will include a new 500-square-meter Kraków Duty Free by Baltona store designed in partnership with The Design Solution.
Inspired by Kraków’s culture and architecture
The design incorporates local cultural references, architecture and folklore, including visual motifs inspired by the legendary Wawel Dragon.
According to The Design Solution Director Nick Taylor, the concept combines Kraków’s contemporary energy with its centuries-old heritage.
“The Wawel Dragon served as a source of inspiration, and this is reflected in the visual motif of dragon scales featured throughout the new spaces,” Taylor said.
The new shopping zone will also feature an open-plan layout and advanced digital elements intended to create a more immersive passenger experience.
Strategic airport investment
The redevelopment is designed to better connect retail and dining areas across both Schengen and non-Schengen sections of the terminal.
PHZ Baltona Development Director Marcin Kiryluk said the investment reflects Kraków Airport’s rapid growth as one of Central Europe’s most important aviation hubs.
Kraków Airport handled more than 13.2 million passengers in 2025 and continues to expand its route network and passenger traffic.
