Air France-KLM is considering a potential group rebrand as it expands beyond its historic airline brands to include Scandinavian Airlines and possibly TAP Air Portugal.
The airline group confirmed that discussions around its future name are taking place as its portfolio of carriers continues to grow.
In a statement issued Monday, the company said the question of the group’s identity had already emerged when plans were announced in July 2025 to increase its stake in Scandinavian Airlines.
“It is only logical to have that discussion, considering that we intend to add new brands to the group,” the company said. “The current name only reflects our two historic brands.”
SAS Expansion Moves Forward
Air France-KLM currently holds a 19.9% stake in SAS following the Scandinavian carrier’s financial restructuring and emergence from Chapter 11 bankruptcy proceedings in 2024.
The group now plans to increase its ownership to 60.5%, with the transaction expected to close during the second half of this year.
The move would significantly strengthen Air France-KLM’s position across Northern Europe and expand its multi-brand airline strategy.
TAP Air Portugal Also In Focus
At the same time, Air France-KLM is pursuing a stake in TAP Air Portugal as the Portuguese government moves ahead with plans to privatise the national airline.
The company has submitted an offer for a 44.9% shareholding in TAP and is competing with Lufthansa Group for the investment opportunity.
If successful, the acquisition would further broaden Air France-KLM’s network reach across Europe, South America and transatlantic markets.
No Final Rebranding Decision Yet
Speculation around a possible name change intensified after Dutch media outlet De Telegraaf reported that the airline group would announce a new identity on Monday.
However, Air France-KLM clarified that no decision has yet been made regarding a future name.
The company said discussions remain ongoing as it evaluates how best to reflect a growing portfolio of airline brands within a single European aviation group.
