A large-scale winter-themed entertainment complex will open in Jeddah, Saudi Arabia, on 19 December, becoming one of the seasonal highlights of the annual Jeddah Season city festival. The project, titled Winter Wonderland, will be located at Al-Nawras Square and is designed to appeal to visitors of all ages.
The attraction will transform the waterfront area into a festive winter environment, complete with seasonal décor, immersive installations, and a wide variety of entertainment experiences.
A winter experience in the heart of Saudi Arabia
Winter Wonderland in Jeddah will feature more than 40 rides and interactive games, alongside an ice skating rink, themed markets, and a diverse selection of food and beverage options. Visitors can expect a family-friendly atmosphere built around classic winter imagery, adapted to the coastal setting of the Red Sea city.
Throughout the day and into the evening, the venue will host live concerts, theatrical performances, and staged shows, adding a cultural and entertainment layer beyond rides and attractions.
The project has been developed by IMG, a global leader in themed entertainment and live events, known for delivering large-scale immersive destinations.
A global concept with a proven track record
Winter Wonderland was first introduced in Hyde Park, London, in 2005, where it quickly became one of the world’s most recognisable seasonal entertainment events. Over the years, the concept has expanded internationally, adapting its format to different cities and cultures while maintaining its core winter festival identity.
In Saudi Arabia, Winter Wonderland made its debut during Riyadh Season in late 2019, where it rapidly gained popularity among both residents and international visitors. Its return in Jeddah reflects the Kingdom’s ongoing investment in large-scale cultural and entertainment initiatives as part of its broader tourism and lifestyle development strategy.
Strengthening Jeddah Season’s appeal
The opening of Winter Wonderland adds further momentum to Jeddah Season, which has positioned itself as one of Saudi Arabia’s key annual cultural festivals. By introducing a globally recognised entertainment brand, organisers aim to attract a wider audience and extend visitor engagement throughout the winter period.
With its mix of rides, live performances, and seasonal atmosphere, Winter Wonderland is expected to become one of the festival’s central attractions, reinforcing Jeddah’s role as a growing destination for international entertainment experiences.
