Seville once again takes the spotlight in international tourism innovation. From October 22 to 24, the Andalusian capital will host the Tourism Innovation Summit 2025 (TIS2025), a global meeting that will bring together more than 8,000 professionals to explore how artificial intelligence is reshaping business models, destination management, and the traveler experience.
Now in its sixth edition, TIS2025 confirms Seville’s reputation as Europe’s smart tourism capital, generating an estimated 22 million euros in local economic impact. The summit serves as a key forum for identifying growth opportunities, improving productivity through AI, and advancing toward a more sustainable, inclusive, and competitive tourism model as the sector stabilizes after its post-pandemic boom.
Over 400 international experts will gather for the Tourism Innovation Global Summit, the main congress within TIS2025. Among them, David Hurtado, Innovation Lead at Microsoft, will explore the megatrends that will define the next decade, from AI-driven personalization to regenerative tourism. Zuriñe Eguizábal, Senior Industry Manager Travel at Google, will show how generative AI is transforming trip planning and simplifying the user experience.
Other notable speakers include Alessandro Petazzi, CEO of Lastminute.com, Andrea D’Amico, CEO of WeRoad, Damien Corchia, COO of Decathlon Travel, Gabriel Subías, CEO of W2M, and Carlos Hernández, Group Vertical Director Spain at TikTok. They will be joined by representatives from companies such as Destinia, Pangea, Hyatt, IHG, Trip.com, Hotelbeds, and Sercotel, among many others.
Across five stages and eight thematic forums, TIS2025 will feature more than 120 sessions focused on the technological, economic, and sustainability challenges the tourism industry faces today. Key topics include AI-powered productivity, smart destination management, and how to attract new audiences in an increasingly digital world.
Destinations such as Andalusia, Benidorm, Brazil, Dubrovnik, Vienna, Paris, Turin, Dublin, and Lapland will present their success stories in tourism innovation. The summit will also host the second edition of the Forum of Innovative Tourism Regions, with participation from tourism officials representing Andalusia, the Balearic and Canary Islands, Valencia, Madrid, La Rioja, Extremadura, Aragón, Castile and León, and Murcia.
The program will also examine the transformation of travel agencies, the evolution of the hotel sector toward more authentic and scalable models, and the growing strategic role of CIOs in leading technological adoption within tourism organizations.
The exhibition area will feature more than 200 tourism and technology companies presenting advanced solutions in AI, data analytics, cybersecurity, 5G connectivity, augmented and virtual reality, sustainability, and accessibility. Participants include Microsoft, Telefónica Empresas, Orange, Sabre, T-Systems, Mabrian, City Sightseeing, Veolia, Qatar Airways, Iberia, Vueling, Minor Hotels, and a wide ecosystem of startups bringing fresh ideas to the industry.
As Seville welcomes TIS2025, it reinforces its status as a city where tradition meets innovation, showing that the future of tourism will be built not only on technology but on imagination and shared purpose.
