nhow Hotels & Resorts has officially unveiled the nhow Gaming Studio at nhow Berlin, setting a new benchmark in hospitality for the professional esports and gaming community. This latest innovation follows the successful launch of the brand’s gaming rooms in 2024 and marks a bold expansion of nhow’s commitment to immersive, tech-forward guest experiences.
Spanning 71 square metres, the newly launched nhow Gaming Studio offers a professional-grade environment specifically designed for streamers, content creators, esports teams, and gaming agencies. The studio features five fully equipped gaming stations, a dedicated coach station, and a creative desk for up to six additional team members—making it ideal for intensive boot camps, training sessions, and strategic planning.
The space combines cutting-edge equipment with a sleek, neon-lit aesthetic that brings the energy of competitive gaming to life. Each station is outfitted with ergonomic Noblechair EPIC gaming chairs, premium gaming desks, and high-speed internet, creating optimal conditions for peak performance.
“With the new nhow Gaming Studio, we are taking the next step in establishing our hotels as the first choice for streamers, content creators, and professional esports teams,” said Christian Friedrich, Senior Commercial Director of Minor Hotels Europe & Americas. “By mid-2026, we aim to provide all nhow hotels in Northern Europe with dedicated gaming facilities.”
This bold initiative includes three core gaming experiences:
Gaming Rooms – immersive overnight stays tailored to individual gamers,
Gaming Studio – professional space for team use, and
Gaming Suitcase – a mobile setup enabling gamers to play from anywhere in the hotel.
Developed in collaboration with Terra Gaming and legendary esports organization SK Gaming, the nhow Gaming Studio has already garnered enthusiastic support from industry leaders.
“nhow Berlin has become a hotspot for streamers, content creators, and esports professionals,” noted Alexander Müller, CEO of SK Gaming. “With the new nhow Gaming Studio, teams can now prepare for tournaments in perfect conditions. This innovative approach opens up completely new possibilities for all teams, regardless of their level of expertise.”
This expansion firmly positions nhow Hotels & Resorts, a brand of Minor Hotels, as a trailblazer in the esports hospitality space, appealing to a new generation of digital-native travelers who seek not only comfort and connectivity, but experiences that reflect their passions.
With the nhow Gaming Studio now open, nhow Berlin is redefining the intersection of gaming and hospitality—inviting the global esports community to train, create, and connect in one of Europe’s most dynamic cultural capitals.
