Set in the heart of Florence’s historic center, The Hoxton is poised to bring fresh energy to the Renaissance city. Blending old-world grandeur with contemporary design, the hotel spans two distinct buildings: a 16th-century Renaissance palazzo with an original façade and vaulted arcade, and a modernist 1980s structure designed by Andrea Branzi. Located just moments from the Duomo, Uffizi Gallery, and Fortezza da Basso, The Hoxton offers an ideal base for exploring Florence’s rich cultural scene.

Design: A Renaissance Reimagined

Designed by the award-winning AIME Studios, the hotel’s transformation preserves the elegance of its former life as a palatial residence for the Ricasoli family, built during Florence’s late Renaissance period. Iconic architectural elements, such as lime-washed walls, original frescoes (dating back to 1611), and an outdoor arcade, have been carefully restored. Meanwhile, bold patterns, vibrant colors, and vintage Italian craftsmanship create a striking juxtaposition between the historic and contemporary.

Rooms: A Tale of Two Styles

The 161 rooms are split between the two interconnected buildings, offering distinct design aesthetics:

• In the main Renaissance palazzo, rooms reinterpret classical Florentine architecture with mid-century Italian influences. Inspired by the Duomo’s tricolor marbles and the Santo Spirito façade, the rooms feature geometric motifs, bold Medici-inspired flamestitch patterns, and luxurious finishes.
• The Branzi building, in contrast, embraces the playful, postmodern spirit of the 1980s, with clashing prints, bold colors, and exotic materials. Guests can expect asymmetrical color-blocked wardrobes and monochrome striped table lamps, reflecting Branzi’s Archizoom and Memphis design influences.

A lush courtyard with a central fountain connects both buildings, doubling as an outdoor dining and relaxation space.

The House: A Private Retreat

For those seeking a more exclusive experience, The Hoxton introduces its first-ever “House” concept—a self-contained 3-bedroom, 4-bathroom apartment complete with:

• A state-of-the-art kitchen
• A spacious dining area
• A cozy lounge
• A private outdoor terrace
• A dedicated House Manager, available via WhatsApp to handle all guest needs

Ideal for families and groups, the House offers a “home away from home” with curated local welcome treats and personalized service.

Dining & Drinks: Mediterranean Flavors Meet Italian Tradition

Alassio, the hotel’s signature restaurant, specializes in Mediterranean dishes inspired by the coastal cuisine of the Italian Riviera. With a Ligurian influence, the menu focuses on classic comfort food, long lunches, and vibrant cocktails. The interiors, featuring vaulted ceilings, Murano chandeliers, and vintage Italian artwork, pay homage to the seaside town of Alassio.

For a more relaxed experience, Enoteca Violetta offers a laidback wine bar atmosphere, with an extensive selection of local and international wines paired with Italian snacks, cheeses, and cured meats. Aperitivo Hour begins at 5 PM, inviting guests to indulge in fine wines and small plates in true Italian fashion.

Celebrating the Local Community

The Hoxton Florence prioritizes community engagement, supporting local artisans and businesses through exclusive collaborations:

• Hox Gallery – A lobby exhibition space dedicated to showcasing emerging artists.
• “Best Of” Shop – A curated selection of locally designed products, including apparel from Natyf, candles from Cereitaliane, and handcrafted pet accessories from Vanity Pet and Muso Nero.

Versatile Event Spaces

With multiple event spaces, The Hoxton Florence is set to host everything from intimate gatherings to grand celebrations:

• La Riserva – A moody, 90 sqm vaulted wine cellar with two adjoining rooms and a bar.
• Rooftop Terrace – A 130 sqm shaded rooftop space with a private bar and panoramic city views.
• The Courtyard – A striking open-air space, perfect for fashion shows, weddings, and special events.

A New Chapter for The Hoxton

With its bold fusion of Renaissance elegance and modernist charm, The Hoxton Florence is set to become a cultural hub for locals and travelers alike. As the brand continues its global expansion, this Florentine gem offers a uniquely immersive experience—where history, design, and hospitality meet in one of the world’s most beloved cities.