MICE Show Asia 2024 is set to bring together more than 700 MICE (Meetings, Incentives, Conferences, and Exhibitions) and corporate buyers, along with event professionals, convention marketing experts, and industry thought leaders, under one roof. With over 50% of MICE industry planners expected to increase both their event budgets and the number of in-person events in 2024, this year’s show is strategically positioned to meet the industry’s growing needs by showcasing the latest insights, solutions, and networking opportunities.
“As the industry rebounds with heightened demand, the show will offer an extensive programme featuring key MICE exhibitors, insightful conference sessions, and invaluable networking opportunities,” said Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organiser of MICE Show Asia, Travel Tech Asia, and ITB Asia. “Attendees will engage with top MICE destinations, associations, and service providers, gaining access to industry trends and future outlooks critical for thriving in this dynamic sector.”
Pre-Scheduled Meetings and Networking Opportunities
MICE Show Asia 2024 will feature robust business matching and pre-scheduled appointments, enhanced by AI-generated profile recommendations and smart lead retrieval systems. This ensures that exhibitors can connect seamlessly with targeted MICE and corporate international buyers, paving the way for effective post-show lead generation activities. The tradeshow also includes a series of structured networking sessions, such as B2B appointments, an opening night function, and evening receptions. These sessions are designed to foster interaction and collaboration, allowing sponsors and attendees to expand their professional networks and explore potential partnerships.
Leading Exhibitors at MICE Show Asia 2024
This year’s 3-in-1 event will showcase top exhibitors from across the globe, including renowned names such as Alaska Destination Specialists, Asia DMC, Business Events Perth, Business Events Sarawak, Chatrium Hotel Riverside Bangkok, Cinnamon Hotels and Resorts, Gangneung Convention Bureau, Glopen, Guam Visitors Bureau, Gyeongju Hwabaek Convention & Visitors Bureau, Jakarta Convention Bureau, Le Méridien Phuket Beach Resort, and Sapporo Convention Bureau. These exhibitors will present a wide range of innovative solutions and unique venues, catering to the evolving needs of event organizers and corporate planners across the Asia-Pacific region and beyond.
“This will be our third consecutive year exhibiting at MICE Show Asia,” said Aya Sugimoto, Manager of Incentive & Corporate Events at Sapporo Convention Bureau. “As we seek to promote our city as a distinctive MICE destination to buyers from Southeast Asia and around the world, MICE Show Asia provides an ideal platform to connect with motivated buyers and high-potential business leads.”
MICE Show Asia 2024 is poised to be a pivotal event for the industry, offering attendees a comprehensive understanding of the latest trends and innovations, while also providing unparalleled opportunities for business growth and collaboration.
