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La Vie Hotels & Resorts Launches New Upscale Brand, NOOE


La Vie Hotels & Resorts has announced the official launch of its new lifestyle brand, NOOE, and the opening of its first NOOE resort on a new build island in the stunning Maldives.

NOOE is committed to providing a vibrant and dynamic atmosphere where memorable experiences are created. The brand boasts lively lobbies, locally renowned restaurants, pools that double as day clubs, and gyms that inspire joy as well as fitness. Guests will enjoy luxuriating in studios, suites, bungalows and villas, not mere rooms, and the contemporary, sleek design of the spaces will encourage productivity and creativity, as well as relaxation.

NOOE Maldives Kunaavashi, La Vie Hotels & Resorts’ newest property, is introducing its first island resort with 72 guest bungalows and villas sprawled over 3 hectares of land. Of these, 39 villas are overwater, offering a romantic and holistic escape with private plunge pools, two stories, large deck areas, and uninterrupted views of Vaavu Atoll. NOOE Maldives Kunaavashi is situated just an hour away from the Male city and international airport via speed boat or a 25-minute seaplane ride. The resort also features six F&B outlets, a dive & watersports center, kǔlh·un’ (Play) Kids Club, Boutique Shop, and Th·āri by Mandara Spa with three private treatment rooms.

Food and beverage are at the core of the NOOE experience, with an emphasis on the culture, history, and ritual of food preparation and service, encouraging connection with artisans of local culinary delights. The resort’s all-day dining restaurant, Ìrǔ (Sun), provides themed buffets and live action stations. Meanwhile, w·āsho’ku serves Japanese-inspired cuisine, featuring a custom-built teppanyaki grill and a blend of traditional and modern interpretations of Japanese cuisine. The resort’s Pool bar, vēlì (Sand), offers cocktails and life’s comforts, creating a day club vibe with sunlounges and cabanas overlooking the pool and Indian Ocean. Finally, the resort’s coffee shop, mõ·odhǔ (Sea), offers guests the choice between decadent and holistic treats to-go.

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