Accor announces the signing of a cooperation agreement with Ayvan Palace LLC to open a new Mercure hotel in Bukhara. Mercure Bukhara Old Town will welcome its first guests later in 2022 and offer all the benefits of Mercure’s highest international standards of service, including the opportunity to become a member of the loyalty program ALL – Accor Live Limitless.
“It is our great pleasure to announce the signing of the new project in Central Asia and our second Mercure property in Uzbekistan. We are pleased to contribute to the development of the fast-growing tourist industry in Uzbekistan and we will continue sharing our international expertise with our partners in the region. I am confident that foreign tourists and locals will enjoy the new hotel and appreciate its convenient location and proximity to the famous historic architectural and cultural monuments of Bukhara, which have been inscribed on UNESCO’s World Heritage List. In our opinion, the hotel will perfectly fit into the city’s landscape and will create a unique offer in the midscale segment”, says Alexis Delaroff, COO of Accor New East Europe.
Bukhara is one of the most ancient cities of Central Asia located in the delta of the Zeravshan river, at the center of Bukhara oasis. It is a museum town with more than 140 architectural monuments dating back to the Middle Ages. The amount of ancient buildings remains high, and the historic center has outstanding significance as an exceptional example of a medieval Muslim city in Central Asia and has been inscribed on UNESCO’s World Heritage List. Today Bukhara is an important cultural center and a popular tourist destination thanks to its restored monuments and traditional crafts such as gold embroidery and metalwork.
The new Mercure Bukhara Old Town will be located in the Old Town of Bukhara, on Samarkandskaya street, close to the main sites of ancient Islamic architecture: caravanserais and madrasahs. The magnificent Lyabi-Hauz architectural complex formed with three monumental buildings and the Poi-Kalyan architectural ensemble are within a few minutes’ walking distance from the hotel. Those who like oriental bazaars and the authentic shopping experience will appreciate the proximity of three trade domes in Bukhara – Taki–Sarrafon, Taki–Telpak Furushon and Taki-Zargaron Bazaar are only 8 minutes away from the hotel.
Mercure Bukhara Old Town fully embodies the brand’s philosophy “Locally inspired”, showcasing elegant design inspired by local culture and telling its own unique story. The design project was developed by the famous Bukhara architect Zoirsho Klychev. Many details in the architecture and interior design of the hotel refer to the history and cultural heritage of this region.
“We are very pleased to start cooperation with the international group Accor and we hope to implement all our ideas through joint efforts. Our choice fell on the Mercure brand as, in our opinion, it will best emphasize the authentic atmosphere that we want to convey in the new project. Bukhara is becoming more and more popular among tourists every year, and we are happy to contribute to the development of the city’s tourism infrastructure,” adds Jahongir Oripov, CEO of Ayvan Palace.
The hotel will offer 57 rooms and a wide range of services to meet the guests’ expectations. The hotel infrastructure will include a wellness center with a swimming pool, hammam and sauna, a modern fitness center, as well as a restaurant, a bar and fully equipped meeting rooms for business events.
Mercure in Bukhara is scheduled to open later in 2022.