An eye-catching, design-led Holiday Inn & Suites is coming to Ballarat, heralding an exciting chapter for IHG Hotel’s & Resort’s expansion into regional Victoria and a new partnership with hotel owners, Forte Group.
Holiday Inn & Suites Ballarat Goldfields will be one of the most striking hotels in regional Australia and a coveted MICE destination, boasting a highly visible location from the Western Freeway which links Ballarat to Melbourne CBD.
Designed by international, award-winning Hachem Architecture, the 110-room hotel is expected to open in 2024 and will be one of the region’s premier business, leisure and MICE destinations, with 400sqm of flexible meeting space including a large ballroom with stunning rural views, as well as an intimately designed 90-seat restaurant and bar, a day spa, gymnasium and outdoor pool.
IHG’s Holiday Inn brand has undergone a global transformation over the last 18-months and its next-generation design includes innovative open lobbies, amazing F&B and suite offerings, making leisure and business travellers take note and is fast becoming a brand of choice. Holiday Inn Werribee, which just opened last week, boasts Holiday Inn’s next-generation brand hallmarks and is a great example of how vibrant and stylish the new-look Holiday Inn hotels have become.
For the uninitiated, Ballarat has a fast-growing technology sector and a number of major financial institutions have their base in the centre of the city, meaning the town is often abuzz with a regular flow of interstate corporate visitors during the week and leisure guests over the weekend.
Often referred to as the gateway to regional tourism in the Central Highlands and Goldfield region, Ballarat is also home to a number of iconic cultural and heritage assets of its own, such as Sovereign Hill, Her Majesty’s Theatre, which is Australia’s oldest continuously operating purpose-built theatre, the Museum of Australian Democracy at Eureka and the Art Gallery of Ballarat to name a few.