IHG to bring its premium hotel brand, voco to Dubai’s iconic Palm Jumeirah. The signing of ‘voco Dubai Palm Jumeirah’ aligns with IHG’s strategy to continue its expansion in the United Arab Emirates, a top tourism destination in the Middle East
IHG Hotels & Resorts has signed a management agreement with ASRE Limited to introduce its premium brand, voco into Dubai’s exquisite destination, Palm Jumeirah. voco Dubai Palm Jumeirah will feature 141 rooms and open its doors to guests in December 2021.
The new hotel joins the voco family in Dubai, with voco Dubai on Sheikh Zayed Road and the soon to open voco Bonnington Jumeirah Lakes Towers Dubai.
Palm Jumeirah is a manmade island built on reclaimed land resembling a stylised palm tree if viewed from above. voco Dubai Palm Jumeirah will be a part of a trendy, newly launched area called “Palm West Beach” developed by Nakheel, comprising of strong dining concepts and a promenade along the beach.
On opening, voco Dubai Palm Jumeirah will display a bold identity and will feature vibrant guest rooms. The hotel will also feature a 55sqm meeting room, a gym, pool, and spa, to cater to the demands of both leisure and business travellers. To offer its guests a tasteful experience that reflects its strategic F&B location, the hotel will offer four different dining options.
The voco brand is strongly suited for conversion as well as new-build opportunities. Properties that have made the transition to voco™ continue to perform strongly and have recorded higher guest satisfaction following conversion. voco Dubai Palm Jumeirah will join the voco brand family in the MEA region with a portfolio of four operating hotels and five in the pipeline.
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