Rus Tourism News
Hybrid Events

IHG Reimagines Experiences for Hybrid Events

In 2020, IHG Hotels & Resorts introduced its Meet with Confidence program to support the changing needs of meeting planners. Now, as the world prepares to safely return to travel, the program has expanded to include resources, technology and tools for hybrid events. These hybrid capabilities can simultaneously connect multiple hotel locations to regional and global business and leisure events through live streaming, creating more shared experiences for virtual and in-person attendees. 

To further enhance the program, IHG has formed partnerships in the U.S. with Wellness 4 Humanity, Williams-Sonoma, Inc. and weframe. These partners will offer solutions, including rapid onsite Covid-19 testing, customized food and beverage experiences and technology to enable digital collaboration. IHG’s enhanced Meet with Confidence program supports successful conferences and events and is designed around five pillars to include all aspects of planning and execution:

 

Bookers and planners can choose from two hybrid events solutions – Smart and Expert – to plan the right experience for in-person and virtual attendees across one or multiple locations:

Smart Solution: The Smart Solution is available at participating IHG Hotels & Resorts globally, except in Greater China.

  • IHG Way of Clean: At the core of the program, with enhanced cleanliness, social distancing and safety measures implemented at all hotels. 
  • Onsite rapid Covid-19 testing: Provided by Wellness 4 Humanity, testing solutions are available as an option for meeting planners. 
  • Digital collaboration technology: Provided by weframe to increase collaboration amongst meeting attendees, weframe One, an interactive 86′ touch screen, is a cloud-based technology allowing onsite and remote participants to work collaboratively. 

Expert Solution: Initially available at nearly 100 hotels in the U.S., Europe, the Middle East and Asia, planners can choose to upweight the Smart Solution with additional services, including: 

  • Virtual technology experiences: Planners can utilize a full suite of hybrid meeting capabilities allowing in-person and virtual attendees to connect, in addition to advanced audio-visual production and multi-venue linking. 
  • Curated food and beverage experiences: Williams Sonoma has an exclusive catalogue of specialty food, drinks and dessert experiences for virtual attendees. Delivered to offsite attendees, this gives all participants a shared meeting experience with opportunities for personalization.
The Smart Solution, available at participating hotels, features a flexible offer for events booked by June 30, 2021 that meet or stay by December 31, 2021 and are 10 – 50 rooms on peak, with no cancellation fees, no attrition fees for rooms that are not booked, up to a 5% rebate towards the master bill, IHG Business Rewards for planners and bookers, and streamlined contracting through use of a short-form contract. 

Iuliia Tore