S7 Airlines is temporarily returning its historical name, Siberia Airlines, and is launching an initiative to make up for the loss of forests inflicted by the wildfires in Siberia.
The forest fires in the Siberian region have already spread over more than 3 million hectares (11,500 square miles). We hope the situation stabilizes in the near future. Extinguishing the fires is only the first step in solving the problem. We need to unite and support the efforts of creating new forests in the region and undertake the necessary follow-up measures to protect the woodland.
Starting from August 1, the airline will deduct 100 rubles from every flight ticket to Siberian destinations1 that is sold on our website or our mobile application for planting new trees.
“Siberia is our homeland; we cannot remain uninvolved in the environmental problems of the region. The brand is one of the main and most powerful assets of the company, and we are ready to temporarily change it in order to express our participation, draw attention to the issue and team up with our passengers and partners to create new woodlands. We will return to the S7 Airlines brand after the fund has enough finances for planting 1,000,000 trees. This is the first step, and we hope that this will inspire other businesses to create similar initiatives,” Vladislav Filev, Chairman of the Board of Directors at S7 Group, said.
Active members of the S7 Priority loyalty program can support the initiative by transferring miles from their account; they will also be used for planting trees in Siberia.
Moreover, a special service has been created on the S7.ru website that allows you to transfer money for tree planting. An ad-hoc counter on the website will be showing how many trees will appear in the Siberian forests thanks to this initiative.
“We invite our friends and partners to join this initiative. Together we can contribute to preserving the unique nature of Siberia,” Vladislav Filev, Chairman of the Board of Directors at S7 Group, said.