Rus Tourism News
Photo credit: AXN

Princess Cruises Partners with Asia’s Got Talent For Special Collaboration

In conjunction with Princess Cruises’ sponsorship of Asia’s Got Talent Season 3 that is now airing on AXN in Asia, the show’s hosts Alan Wong and Justin Bratton filmed a series of vignettes onboard Diamond Princess prior to the World Premiere on 7 February, 2019. The series of vignettes which were created and developed by AXN, are now airing during the Asia’s Got Talent’s commercial breaks and can also be viewed on Asia’s Got Talent’s page on Princess.com link.

Princess Cruises is also offering the show’s audience and members of the public a chance to win a 7-night cruise in the Mediterranean onboard Emerald Princess that sail from Barcelona to Rome covering 7 destinations. The contest is open to all residents aged 18 years and above from Singapore, Malaysia, Indonesia, Vietnam and Thailand who must complete their particulars online by 31st March. The winner will also walk away with a pair of tickets to attend the Results Show of Asia’s Got Talent held at Marina Bay Sands, Singapore on 11 April.

“Princess Cruises is well-known for our signature production shows and dazzling entertainment performed by singers and dancers from around the world onboard our ships. Our partnership with AXN’s Asia’s Got Talent is a great fit with our passion for giving brilliant and gifted performers from all around Asia an opportunity to showcase their talent to the world. Just like a cruise, each performer has a wonderful story that is waiting to be told and we look forward to the crowning of a new star this season,” said Farriek Tawfik, Director Southeast Asia, Princess Cruises.

The third season of Asia’s Got Talent is now airing every Thursday on AXN where music superstars David Foster, Anggun and Jay Park return as judges.

“Princess Cruises sails to 380 destinations around the world, and so, with that global presence, we’re keen to identify similar globally-minded partnerships such as Asia’s Got Talent to boost the awareness of cruising as a holiday option, while highlighting the amazing “talent” we also have onboard our fleet of 17 ships,” said Ryan Barton, International Marketing Director, Princess Cruises.

He added, “AXN’s audience delivers an innovative way to integrate the Princess Cruises brand into a relevant experiential brand like Asia’s Got Talent. With primary broadcasts in Asia, our partnership from a geographic perspective is very organic. From a talent perspective, the partnership is very natural as we see similarities in the quality of the “talent” onboard our ships as those on Asia’s Got Talent’s stage”.

On 7 April, the three judges and the finalists will visit Majestic Princess, when the ship calls at Marina Bay Cruise Centre in Singapore. A specially curated vignette of this visit will be filmed and screened during the Results show on 11 April.

Iuliia Tore



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