Hyatt Centric today announces a new music collaboration that will bring immersive experiences to its hotels and guests through the power of music through new brand collaborations with Sofar Sounds and Spotify. New Hyatt Centric brand experiences available in 2018 will include highly curated, secret Sofar Sounds concerts at select hotels and Spotify-streaming playlists inspired by global Hyatt Centric hotel destinations.
Secret Concerts with Sofar Sounds
Sofar Sounds has made its name by curating secret concerts in everyday spaces around the world, ranging from living rooms to retail shops. Invited guests are given the details the day before the show and learn who’s playing only once they arrive. The Hyatt Centric brand is teaming up with the concert-curating company to bring the secret concert concept – and local, emerging musical talent – to a wider audience of curious Hyatt Centric hotel guests at select hotels around the globe.
The Hyatt Centric brand’s exclusive collaboration with Sofar Sounds includes a total of eight secret, intimate concerts offered complimentary to hotel guests and locals through the end of 2018, featuring local, emerging musical talent. These intimate Sofar Sounds shows will be hosted at the following hotels: Hyatt Centric Times Square New York, Hyatt Centric The Loop Chicago, Hyatt Centric Magnificent Mile Chicago, Hyatt Centric Gran Via Madrid, and Hyatt Centric Montevideo in Uruguay. The Hyatt Centric brand’s Sofar Sounds concert series kicked off on Thursday, November 8 in the heart of New York City at Hyatt Centric Times Square New York with an intimate show by Lennon Stella. Hotel guests and locals may learn more about and apply for tickets to these secret Sofar Sounds on www.sofarsounds.com/hyattcentric.
To grow the Sofar Sounds program in 2019, the Hyatt Centric brand is looking into featuring concerts at more properties around the globe, giving guests greater access to trip-defining musical experiences.
A Playlist for Every Destination
In addition, the Hyatt Centric brand has tapped Spotify, one of the world’s most popular music streaming services, to help curate playlists inspired by 21 global destinations where Hyatt Centric hotels are located. The unique playlists, which were designed in collaboration with Sofar Sounds, combine Spotify’s local streaming intelligence with each city’s rising music artists and Sofar Sounds alumni.
From Miami to Southern California, Madrid to Tokyo, this is a global collaboration connecting travelers to top destinations across the world through music. Spotify users can now listen to Hyatt Centric hotel-inspired playlists by searching “Hyatt Centric” on the Spotify app. By offering savvy explorers a taste of a city’s musical style, they can discover that destination through music. Hotel guests will be encouraged to stream these playlists before, during and even after their travel experience.
The 21 destinations that inspired the Spotify playlists include:
- Houston area (including The Woodlands, Texas)
- Key West, Fla.
- Miami (including South Beach and Brickell areas)
- New York
- New Orleans
- Park City, Utah
- San Francisco
- Southern California area (including Long Beach, Calif. and Santa Barbara, Calif.)
- Washington, D.C. area (including Arlington, Va.)
- Bangalore, India
- Guatemala City
- La Rosière, France
- Lima, Peru
- Montevideo, Uruguay
- Santiago, Chile