On Location, the official hospitality provider of the FIFA World Cup 2026, has expanded its partnership with Integral, strengthening its presence across West Africa ahead of the global tournament.
The move sees Integral appointed as a Referral Agent in Ivory Coast, Ghana and Senegal, building on its existing role as Exclusive Sales Agent in Nigeria. The expanded partnership is aimed at increasing awareness and engagement with official hospitality packages among fans, brands and corporate clients in the region.
Through this agreement, Integral will focus on identifying high-value clients and directing them to authorised sales channels, helping to connect West African audiences with premium matchday experiences. These hospitality packages typically include VIP seating, exclusive lounges and curated experiences tied to one of the most anticipated sporting events in the world.
Alicia Falken, General Manager of On Location’s FIFA World Cup 2026 business, said the partnership reflects confidence in Integral’s regional expertise and its ability to deliver premium hospitality experiences. She highlighted the importance of expanding access to official offerings as demand grows globally ahead of the tournament.
The expansion also comes with a strong warning to fans. Organisers are urging supporters not to purchase tickets or hospitality packages from unofficial sellers, noting that tickets obtained through unauthorised channels may be cancelled. With demand expected to surge, officials say ensuring purchases are made through approved partners is critical.
On Location remains the only official hospitality provider for the FIFA World Cup 2026 and is working closely with host committees and partners across North America. The company is also collaborating with Major League Soccer and its clubs in the United States and Canada as part of its global sales network.
As anticipation builds for the 2026 tournament, which will be held across multiple host cities in North America, the expansion into West Africa signals a broader strategy to tap into growing football markets and bring more international fans into the official World Cup experience.
