Loews Hotels is expanding its use of Oracle Hospitality’s OPERA Cloud platform across its portfolio of US properties, aiming to strengthen distribution management, guest recognition and operational efficiency through a unified cloud-based hospitality system.
The expanded deployment will integrate key hotel functions, including property management, distribution, guest service, loyalty and sales, giving Loews Hotels a single platform to manage operations and customer data.
Unified Hospitality Platform
Loews Hotels already uses several Oracle Hospitality solutions, including OPERA Cloud Property Management System (PMS), AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud Point of Sale (POS) and Oracle Fusion Cloud Enterprise Resource Planning (ERP).
By extending Oracle’s OPERA Cloud Central services, the hotel group aims to create a more comprehensive view of operational and business data across all properties.
Improved Distribution and Revenue Management
Oracle OPERA Cloud Distribution enables hotels to manage room rates, inventory and ancillary offers across both direct booking channels and third-party distribution platforms.
The system is designed to support faster deployment of promotions, improve inventory management and reduce intermediary distribution costs while helping drive direct bookings.
“Loews Hotels is dedicated to approaching each moment of a guest’s stay with thoughtfulness and care,” said David Meltzer, Senior Vice President of Oracle Hospitality.
“These interactions start from the minute a guest books a room, through the second they check out. With a unified platform and data across core disciplines, including distribution, loyalty and property management, OPERA Cloud will further empower Loews team members to make each of these moments matter in creating better experiences for guests and drive efficiency, guest affinity and revenue growth.”
Personalised Guest Experiences
Oracle OPERA Cloud Loyalty will enable Loews Hotels to better identify guest preferences and anticipate customer needs before arrival while supporting personalised offers that encourage direct bookings.
The platform centralises guest information across the hotel portfolio, allowing staff to deliver more tailored experiences throughout each stay.
“At Loews, we deliver personalised touches and exceptional experiences for our guests. Achieving that goal delivered by our team is aided by having the right data,” said Dan Kornick, Chief Information Officer at Loews Hotels.
“Oracle Hospitality will allow us to enhance our ability to leverage data by providing a centralised hub that ensures all our properties and team members are empowered with the information they need to exceed guest expectations.”
