Supermodel Tyra Banks’ SMiZE Ice Cream Soon Available Fleetwide on Princess Cruises

SMiZE Cream, the super-premium ice cream with an edible surprise in every cup from iconic supermodel and super businesswoman Tyra Banks, will soon be available on all 15 Princess MedallionClass ships.

Launched by Banks in 2020 as a fun and innovative ice cream brand that features unique flavors and one-of-a-kind packaging, SMiZE Cream is available in luxe-meet-fun flavors like: “Brownies, I Love You”, “Caramel Cookie Queen”, “Strawberry BirthYAY! Cake”, “Purple Cookie Mon-Star & Me”, “Salted Caramel King” and “The Best Vanilla I Ever Had.” And strategically located at the bottom of every luxurious serving, is the SMiZE SURPRiZE, a yummy reward after some serious digging.

Each ice cream flavor is served in limited-edition, individually packaged servings, complete with a unique augmented reality (AR) activation per ice cream flavor that happens right on the cup.

“When I set out to create an ice cream company, I had big dreams, but I’ll admit that SMiZE Cream being able to be enjoyed at sea aboard Princess Cruises truly exceeds my dreams,” said Banks. “Our ice cream won’t just be on one cruise – it will be on the entire fleet, so my team and I are super pumped! As an entrepreneur, innovation and going above and beyond to delight customers is everything to me, so the synergies with Princess’ stance on innovation and premium experiences is the perfect match. I can’t wait for Princess Cruise passengers to delight in luxe, fun, creamy and dreamy SMiZE Cream!”

Starting in mid-March, guests on Princess ships will be able to order SMiZE cups via the OceanNow delivery on demand experience.

“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet — and there’s no doubt our guests are going to absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises. “There’s nothing sweeter knowing that with our exclusive OceanNow anywhere/anytime delivery our guests will never have to wait in line for their favorite SMiZE Cream flavours.”

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