Rus Tourism News
Hertz Italy

Hertz Italy Adds Alfa Romeo and Maserati to Its Fleet

Hertz Italy is delighted to announce that it has renewed its Premium and Selezione fleet, which offers customers the opportunity to enjoy premium luxury Italian rentals when visiting the country this summer.

The Selezione Italia range offers a variety of premium Italian cars to choose from, including the Maserati Ghibli, the Maserati Levante SUV and the Alfa Romeo Giulia Veloce Grand Tour, a unique car customized exclusively for Hertz by Lapo Elkann’s Garage Italia, featuring a lapis lazuli livery and Italian Renaissance-inspired frescoes. Also included in the range is the 595 Abarth and the 500 Cabrio, both of which are perfect for exploring compact cities across Italy.

Hertz customers who book a car in the Premium and Selezione range will benefit from a ‘make and model’ guarantee – meaning that the car booked is the one they drive away with.

Massimiliano Archiapatti, Hertz Italy General Manager, commented: “I’m proud of the great work we have accomplished, despite the difficulties of the pandemic. I also thank the car partners that have supported us to reach this important milestone, offering Hertz customers who want to spend their holidays in our cars the choice between a range of premium cars and a renewed fleet of Selezione Italia. We have waited confidently for this moment and are ready to welcome customers in all our locations. We will support their travel needs by ensuring excellence in service and peace of mind through our Hertz Gold Standard Clean vehicle safety and cleanliness measures. We wish a good and safe journey to all.”

Gold Standard Clean
With consumers looking forward to lifting restrictions, the Selezione Italia range offers Hertz customers luxury, style and elegance along with GPS software and the safety of the Hertz Gold Standard Clean. The Gold Standard Clean is carried out before every rental, with the car eventually sealed to provide customers with peace of mind that the hygiene procedures have been followed and it is safe to drive. Hertz ensures country-specific regulations are respected.

Iuliia Tore