Comfort hotels has delivered on its plan to open more than one hotel per week in 2019. In addition, over one-third of openings were in the western US, which is a major focus of the brand’s development strategy. Choice’s flagship, upper-midscale brand now has over 2,100 hotels across the globe, with recent openings in Washington, Oregon and Utah.
“With updated guestrooms and public spaces alongside our new brand identity, the newly refreshed Comfort brand continues to excite guests and developers alike,” said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. “Given the brand’s proven track record, it’s no surprise that we’ve been able to sustain growth that allows us to be everywhere Comfort guests want to travel.”
There are more than 250 properties in Comfort’s domestic pipeline, over 80% of which are new construction, in major cities in the western United States, such as:
San Diego, California.
Colorado Springs, Colorado.
Comfort hotels are designed with modern brand amenities to meet the needs of guests. These include:
Updated guestrooms with premium pillows, bedding and bath features.
Business centers, meeting space, and open lobbies with room to work and socialize, including free Wi-Fi.
24-hour fitness centers.
Complimentary hearty and healthy breakfast, featuring the brand’s signature waffles, eggs, breakfast meats, pastries, yogurt, and fresh coffees and teas.
100% smoke-free facilities.
“Comfort’s transformation is creating buzz and continues to generate results for owners,” said Jason Cowan, senior vice president, franchise sales, Choice Hotels. “The brand has experienced an impressive year of growth and as we move into 2020, we will continue Comfort’s expansion to meet demand.”
Check out the new hotel openings in Miami 2019-2020.