Subaru of America, Inc. today announced the return of Subaru WinterFest. This one-of-a-kind music and mountain lifestyle tour invites friends, family, skiers, snowboarders, music fans, and dog-lovers alike to bask in their love of winter and adventure.
In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, the Subaru WinterFest tour has been reimagined in service of the Subaru Wilderness Family of vehicles and will include a custom “Wax & Relax” station plus live music presented by Harman Kardon®, the premium audio partner for Subaru vehicles. At each resort, Subaru WinterFest will include headlining shows from national touring bluegrass, indie and Americana bands such as Dawes, Twiddle, Trampled by Turtles, The Ghost of Paul Revere, and many more. In addition, Harman Kardon will cater to the most loyal Subaru fans by hosting remotely located, outdoor satellite shows from an all-new, fully custom pop-up stage built from a 1999 Subaru Sambar.
For outdoor lovers everywhere, Subaru WinterFest will boast ways to have fun outside while practicing – and learning – environmentally friendly habits. Klean Kanteen®, TerraCycle® and Leave No Trace™ will be on-site to support and inspire sustainability practices for guests. For pet people, WinterFest will play host to dog-lovers and their pups throughout the weekend with dog-friendly experiences. Additionally, Subaru and the National Ski Patrol will share how guests can get involved and support avalanche rescue dogs. At each tour stop, Subaru owners will enjoy VIP treatment and special gifts while supplies last.
Attendees are also invited to enjoy experience-inspired gear demos from Mammut®, NordicaⓇ, ThuleⓇ, Arbor CollectiveⓇ, and Dynamic WaxⓇ. Delicious treats, warm beverages and tasty surprises will be provided from Alpine StartⓇ, Kate’s Real Food and more.
A full schedule for Subaru WinterFest 2022 locations can be found below:
Killington Mountain Resort, VT – February 11 – 13
Eldora Mountain Resort, CO – March 4 – 6
Copper Mountain Resort, CO – March 11 – 13
Boreal Mountain Resort, CA – March 18 – 20
Woodward Park City, UT – March 25 – 27
Snowbird Ski Resort, UT – April 1 – 3
Sierra-at-Tahoe Resort, CA – April 9
Mt. Bachelor, OR – April 14 – 16
