The latest China Tourism Trend Predictions examines the trends of Chinese outbound travelers.
China is the World’s Largest Outbound Tourism Market. As of 2015, Chinese tourists took 100 million outbound trips. On the back of greater access to online travel information, friendlier visa policies and rising incomes, this figure is expected to reach 160 million by 2020.
Chinese tourists spent a combined US$288 billion on international travel in 2018, which is nearly a quarter of global tourism spending. Both the number of Chinese outbound tour-group travelers and independent travelers are on the rise.
Overall, destinations within four hours from China are most popular among Chinese outbound tourists.
However, we’re seeing younger travelers – especially those born between 1990 and 1999 – buck this trend. This group isn’t afraid to go long-haul for exotic destinations or niche experiences.
Fliggy, Alibaba’s travel platform, reported that Azerbaijan, Serbia, The Vatican, Georgia, Croatia, Portugal, Turkey, Ethiopia, Brazil, and Peru saw the highest booking growth rates over 2018.
Analysis by Fliggy and CBNData ranks the following destinations as the top of Chinese young travelers’ wish lists:
- South Korea
- North Mariana Islands