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SunExpress

SunExpress Offers Virtual Reality Entertainment

Dive into a whole new world of on-board entertainment: SunExpress once again drives innovation and will be offering inflight entertainment via virtual reality headsets in several aircraft during summer season. The innovative concept was implemented together with the start-up Inflight VR and will be offered successively from the end of May onwards on flights departing from Antalya to many international destinations within Europe, amongst them Germany, Switzerland and Austria.

The virtual reality headsets will be available on board of the aircraft. For a fee of eight Euro they offer passengers a whole new 360-degree entertainment experience: From exciting blockbusters with private cinema feeling to entertaining destination clips and meditative relaxation videos. The complete entertainment contents are stored in the headsets so passengers just strap the glasses over their heads and lean back.

“With the introduction of VR entertainment, we write the next chapter in our innovation story” says Peter Glade, Chief Commercial Officer at SunExpress. “Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility on selected flights departing from Antalya.”

SunExpress has a long-standing track record of driving innovation in the airline industry and working with start-ups. For instance, SunExpress is the world’s first airline to offer its customers the option of booking flights by voice command via Amazon Alexa. Besides that, the carrier just recently launched a cooperation with food delivery start-up Foodora to offer a unique choice of modern on-board menus on selected routes.

“We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates for companies like SunExpress to interact with the customers in new ways and generate additional revenue streams”, says Raphael Baumann, Chief Commercial Officer of Inflight VR.

Bringing Virtual Reality on board of an aircraft requires a high level of technology integration application efforts: Providing flexible integration options while always taking into account cabin safety measures. Addressing concerns detrimental to the VR user experience. Protecting content. Generating revenue. These topics were tackled successfully by Inflight VR’s unique business and technology expertise.

It’s all about making Virtual Reality a business reality.

Iuliia Tore



Booking.com