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Brussels Airlines Announce New Partnership

Brussels Airlines and Brussels Philharmonic announce a new partnership that allows the orchestra to grasp more international opportunities and revolutionizes their touring pattern. The partnership is a first in the classical music market and makes way for international expansion and a more tailor-made repertoire.

Brussels Philharmonic is working on a strong international profile to become a leading orchestra in the global music scene and a proud classical music Ambassador of Belgium to the world. Therefore the Belgian orchestra constantly invests in its international touring activity and in high-profile visiting artists from all over the world. Brussels Philharmonic works with top-notch music director Stéphane Denève and has garnered critical acclaim for its recordings, including an Academy Award and a Diapason d’Or de l’année.

Traditional orchestra touring presents a set of particular challenges, making it a complex and costly operation. The brand new partnership between Brussels Philharmonic and Brussels Airlines paves the way for a revolution in touring activity: instead of travelling for a longer period from one venue to the other, the partnership consists of one-day returns to specific venues or festivals, with Brussels as a base. This ‘touring 2.0’ allows for a time- and cost-efficient approach, placing always at the forefront the artistic objective of both concert performer and concert organiser, and thus making it possible to offer a tailor-made and high quality project for each venue.

As it has built up a vast experience organizing flights for big events, Brussels Airlines can perfectly respond to the travel needs of Brussels Philharmonic. Since 2012 the airline is the official airline partner of Tomorrowland, organizing more than 250 party flights for almost 12,000 guests from around the world to the festival in Boom. Next to that, Brussels Airlines flies the Belgian national football team and its fans to their games for the World Championships and the European Championships, which requires complex forward planning, as it cannot interfere with the airline’s daily flight operations.

Two major venues have already been booked, Edinburgh’s Usher Hall and the iconic Elbphilharmonie in Hamburg. With the Elbphilharmonie, Brussels Philharmonic presents a large scale work for orchestra and chorus. Sister ensemble the Flemish Radio Choir joins Brussels Philharmonic for this traditionally non-itinerant production. Edinburgh will see the return of Brussels Philharmonic and Stéphane Denève, who has previously served as Music Director at the Royal Scottish National Orchestra.

Brussels Airlines will also take care of the travel needs of the orchestra’s international artists flying to Belgium and will provide its passengers with the opportunity to discover the vast discography of Brussels Philharmonic via its in-flight music channel.

The shared journey of Brussels Airlines and Brussels Philharmonic will not be limited to the borders of Europe. On 7 March, Brussels Airlines will bring the orchestra to Toronto for the start of the Brussels Philharmonic North American Tour. Performing in Ottawa and Florida, the orchestra will end its tour in grandeur by debuting at Carnegie Hall, making it the first Belgian symphonic orchestra in 30 years to perform at the legendary venue. The partnership with Brussels Airlines will be celebrated at the closing event in New York on March 16, after which the musicians will travel back to Belgium.

Iuliia Tore

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