Image by www.helsinki.fi
The winners of the first edition of the European Capital of Smart Tourism competition were awarded today at a ceremony in Brussels, on the occasion of the European Tourism Day the largest annual meeting on European tourism. The European Union initiative supports the exchange of best practices for innovative solutions by EU cities to strengthen their sustainability and competitiveness as tourist destinations in the new industrial era.
Pia Pakarinen, Helsinki’s Deputy Mayor, Alain Galliano, Vice-President of Lyon Métropole and Jean-Michel Daclin, President of ONLYLYON Tourism and Congress, received European Capitals of Smart Tourism 2019 trophies on behalf of their cities and were delighted that long-term efforts in creating smart environments for tourists in their cities have been recognised at EU-level.
In addition, four cities received 2019 European Smart Tourism Awards for their outstanding achievements in the four categories of the competition: Málaga (Accessibility), Ljubljana (Sustainability), Copenhagen (Digitalisation) and Linz (Cultural Heritage & Creativity).
The European Capital of Smart Tourism is a new EU initiative, based on a proposal from the European Parliament, which secured its funding for 2018 – 2019 through a Preparatory Action. The initiative seeks to strengthen tourism-generated innovative development in EU cities and their surroundings, increase their attractiveness as well as strengthen economic growth and job creation. It also aims to establish a framework for the exchange of best practices between cities participating in the contest, create opportunities for cooperation and new partnerships.
In order to become a European Capital of Smart Tourism, a city needed to demonstrate exemplary achievements as a tourism destination in implementing innovative and intelligent solutions in all four award categories: accessibility, sustainability, digitalisation, cultural heritage and creativity. It also needed to convince the European Jury about its suitability to act as role model for other burgeoning smart tourism destinations.
Cities of more than 100.000 inhabitants were eligible in the first edition of this competition. 38 cities from 19 EU Member States applied, but Helsinki and Lyon stood out for their innovative tourism measures and the impressive programme of activities they have put together to celebrate their achievements.
Helsinki and Lyon have been awarded with promotional videos, exhibition at European Tourism Day and purpose-built giant sculptures which will be installed in prominent locations in the two cities. During 2019 both Capitals will benefit also from promotional actions at EU level.
To celebrate their success, Helsinki and Lyon have planned an exciting schedule of activities for 2019. For example, Helsinki will be launching a smart city guidance pilot scheme, making use of collaborative work with businesses and digital tools to create a smarter way to guide people in the city. Helsinki will organise a workshop with other European cities on smart tourism and will hold the World Tourism Cities Federation’s annual global summit and trade fair.
Lyon’s representatives will be travelling the globe for shows, press meetings and special events to inform new audiences about the city’s smart opportunities. These activities will be supplemented by Lyon’s 26,000 strong network of ambassadors. The city is also launching its “World Travel Influencer Meetings” and is taking part in the Global Sustainability Programme.