VisitEngland has launched a digital education programme to support tourism businesses in England to sell their products and services internationally.
The ‘Taking England to the World – an inbound tourism toolkit’ has been created to support destinations and small and medium sized tourism businesses make the move into international markets.
The guide has been designed to arm tourism businesses and destinations with the basic tools, knowledge and key contacts needed to enter the export tourism market.
The digital guide has commercial business advice, tips and case studies to support businesses in promoting their tourism products, experiences and destinations to international markets.
Tourism is worth £127 billion to the UK economy.