Rus Tourism News

Marriott International Expands Homesharing Pilot

Marriott International today announced the expansion of its homesharing pilot to include Paris, Rome and Lisbon in addition to London. Beginning today, travelers can choose from more than 340 properties across four European markets with the ability to earn and redeem points across Marriott’s award-winning loyalty platform, including Marriott Rewards and Starwood Preferred Guest (SPG). This follows on the heels of a 5-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.

Broadening the reach of Tribute Portfolio Homes to Paris, Rome and Lisbon, Marriott International extended its collaboration with Hostmaker, which currently operates in these European cities, to identify and curate a portfolio of homes that complements the quality, aesthetic and service values of Marriott.  Homes are chosen based on their overall design, functionality and location. Having also met high quality, safety and security standards, selected properties feature 1- bedroom or more, full kitchens and in-unit laundry. Guests also have access to 24/7 support as well as an in-person welcome/check-in experience through Hostmaker.

Tribute Portfolio Homes allows travelers to experience destinations with a new and local lens. Residences are as diverse as: a 3-bedroom Parisian atelier with floor-to-ceiling French doors and views of the Eiffel Tower; an impeccably designed, Italian mid-century style apartment on a charming street in Rome; a minimalist yet rustic home in the vibrant heart of Lisbon; and a bright and airy flat in London with a chef’s kitchen, reading nook and multiple, well-appointed bedrooms.

With its powerful pilot in London, Marriott International found that travelers are drawn to Tribute Portfolio Homes for the curated selection of homes, ease of booking, and service level.  Some insights from the pilot include:

– Staying longer: On average, guests stayed more than 2x the typical hotel length of stay
– Needing more space: Most guests sought units with multiple bedrooms and were appreciative of features such as full kitchens and in-unit laundry.

More than 75% of guests staying at Tribute Portfolio Homes were traveling for leisure with friends and family or extending business travel to include their friends and family; and overall, the pilot indicated that Tribute Portfolio Homes resonated with loyalty members.

Iuliia Tore