Belfast will next week be in the social media spotlight as the world’s leading travel bloggers and influencers meet in the city for a two-day summit focused on the future of digital travel content.
Called the ‘Social Travel Summit’, the event will see more than 40 bloggers from 14 countries join travel delegates from across the globe to discuss innovations in digital travel marketing, and hear from experts about the latest trends in the industry.
The bloggers, who are attending from some of Britain’s largest and most valuable inbound visitor markets including Europe and the USA, as well as China, India and Australia, will also share their own experiences of influencer travel marketing in peer-to-peer sessions.
Sponsored by Britain’s national tourism agency VisitBritain, the Social Travel Summit is being organised by travel influencer network iambassador in partnership with Tourism Northern Ireland and will be held at The Merchant Hotel from the 25 to 26 of September.
The bloggers will also take part in educational trips across the UK to see first-hand the tourism experiences on offer. Individual itineraries have been created with destination partners including; Bath and Bristol, Exeter, Leeds, London, Manchester, Newcastle, Scotland, Wales, and Northern Ireland, to promote the UK to international visitors.
The trips will highlight the lesser-known experiences and less-explored destinations, alongside globally renowned and iconic landmarks and attractions – aligning with VisitBritain’s global campaign, I Travel For. Social media plays an important role in VisitBritain’s campaign, based on its global research into motivations, passions and inspiration for travel including adventure, fun, relaxation, discovery, culture, food and drink and the unexpected.
Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.