Iuliia Tore 
Fairmont Hotels & Resorts is delighted to introduce the Fairmont Loves Film event series, comprised of pop-up events and a retrospective photo exhibit officially premiering at Fairmont Royal York during the Toronto International Film Festival (TIFF) and later traveling to London and Shanghai; and a partnership with film director and screenwriter Gia Coppola in the new role of Film Ambassador and Curator for Fairmont Loves Film. To celebrate this exciting program, Fairmont has also partnered with TIFF as the Official Gala Program Sponsor throughout the duration of the world-renowned festival.
Ms. Coppola, who is known for her exceptional films including Palo Alto which she wrote and directed, got her start making short films for a friend’s fashion label. She is also a fine art and fashion photographer and has worked with labels such as Opening Ceremony, Zac Posen and Gucci. Gia grew up on film sets, often experiencing memorable moments in Fairmont hotels while traveling.
To celebrate the launch of Fairmont Loves Film, another young artist, Cuba Tornado Scott, has created a short film exploring Fairmont’s historic connections to the world of cinema and the attachment to the brand’s legendary hotels. Like Ms. Coppola, Ms. Scott heralds a new generation in the film world, as a descendant of her grandfather, director Ridley Scott; her uncle, director Tony Scott and her parents: music video director Jake Scott and producer Rhea Scott.
In the video created by Ms. Scott, the audience is introduced to the Fairmont Loves Film project through the lens of a woman whose vivid memories revive the spirit of cinema within Fairmont. The creation of cinema and Fairmont become inescapably intertwined, the sense of luxurious comfort and whimsical wonder connect through a narrative arc between the contemporary and the classic. The film delivers a sense of curiosity and longing to know more about the experiences these characters had within the walls of Fairmont hotels, and builds a desire to witness new versions of those experiences.
Images and video from these films, along with several others, will be showcased in a special Fairmont Loves Film visual exhibit beginning in early September at the Fairmont Royal York in Toronto and later this year at The Savoy, A Fairmont Managed Hotel in London and at Shanghai’s Fairmont Peace Hotel in early 2019. In addition to the exhibitions, Fairmont will also host a special pop up event at Toronto’s Roy Thomson Hall, home of world cinematic premieres and gala programs during TIFF, running from September 6 – September 16, 2018.
