Aria Hotels has announced its expansion into Spain, joining forces with local entrepreneur Ignacio Moreno de los Ríos, who will be the CEO of Aria Hotels Spain. Since 2012, Aria has been building a diverse portfolio of 25 boutique hotels and villas throughout Greece and the Greek islands based on providing a wholly authentic hospitality experience. The properties are often of historic importance in lesser-known island and mainland destinations and include unique locations such as a winery, a converted windmill, and a house with its own olive press. From its new offices in Madrid, Aria will now be applying its established philosophy to properties across Spain and plans to announce its first opening in the months ahead.
“Greece and Spain share the attributes of mature tourism markets,” added Ignacio Moreno de los Ríos. “Aria´s success in Greece confirms that there is still scope in developed markets for well-conceived, original concepts. Travel based on immersion with the local environment and culture is a welcome alternative to mass-market holidays. Aria Hotels Spain intends to stand out in this sector providing a collection of small properties offering unquestionable comfort in locations that enrich the traveller’s life.”