Travelport today announced the signing of a new multi-year content agreement with Etihad Airways. The agreement includes continued use of the company’s leading merchandising tools, Travelport Rich Content and Branding and Travelport Sponsored Flights, as well as its business intelligence solutions for airlines, Travelport Business Intelligence. In addition, Etihad has also renewed its contract with Travelport Digital to continue to extend their digital reach and deliver innovative mobile services to its customers.
Etihad, which is celebrating its 15th anniversary this year, uses Travelport Rich Content and Branding to provide Travelport’s 68,000-connected agencies with a graphically rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers. The Travelport Sponsored Flights digital media offering is then used by the airline to further promote its flight options through highly targeted advertising solutions.
Travelport Business Intelligence is used by Etihad to arm its sales, marketing, and network planning teams with the information required to respond effectively to industry change, minimize operating costs and increase profits. The airline achieves this by drawing on and analyzing the historical and current route demand patterns and travel-related content captured through Travelport’s Travel Commerce Platform to uncover market trends.
The award-winning Etihad Airways mobile app is used by the airline to extend its digital leadership while maximizing ancillary revenue from paid seats and bags, seat upgrades and day of travel products. Downloaded over 1 million times to date and maintaining a 5-star rating, the app delivers a best in class guest experience by offering personalized and tailored digital services and products to its guests.