easyJet will tomorrow (14 September) launch a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway.
The engaging and uplifting film shows a plane in flight above the clouds before transporting viewers through the imagination of a passenger on board. As easyJet Senior First Officer Diana Gomes da Silva takes us on our journey, the film ends with the sun setting over the European landscape below and asks viewers to ‘Imagine where we can take you’.
The fully integrated, pan-European brand campaign launches on TV in the UK on 14 September during Gogglebox with all the media buying and planning being undertaken by OMD.
Created by creative agency VCCP, and shot by directors Sacred Egg through Riff Raff Films, it is supported by a pan-European €12million media budget comprising of TV, Press, Cinema, Social and Digital Outdoor, with stills imagery by Thomas Prior.