In October 2018, Air France Shopping and Maison Labiche are joining forces to create an exclusive series revisiting the legendary and timeless white t-shirt on the theme of travel. Maison Labiche was inspired by the art of travel by Air France to create two exclusive t-shirts, one for men and one for women, adorned with embroideries on the front.
- A “France is in the air” t-shirt that uses Maison Labiche’s identity codes and the style of Air France’s advertising signature. An open and international message that promotes the positive universal values associated with France, a certain lifestyle that the entire world envies. The embroidery here is in the exclusive typography developed by Maison Labiche and inspired by handwriting skills learnt in school.
- A “Le monde à l’infini” t-shirt that takes you on a journey to discover the company’s destinations. With this t-shirt, Maison Labiche has played with its own codes to invent a limited edition embroidery, whilst collaborating with Air France. The contrasting collar and topstitching add a retro touch.
Both t-shirts will be available on Air France Shopping mid-October for 55 euros including tax.