Finnair, Finavia and Visit Finland have collaborated with partners in Canada to create a high-calibre VR game. The game allows users to travel around Finland in virtual reality and experience Lapland, Helsinki and the Finnish Archipelago.
Last year, MinorityVR, a Canadian VR game studio, and the Canada Media Fund (CMF), which supports audiovisual productions in Canada, were searching for travel industry partners to develop a cutting-edge VR experience. Finnair, Finavia and Business Finland’s Visit Finland unit seized the opportunity to join a top-level project which would allow anyone to experience a magical journey in Finland, no matter their physical location.
“Finland is known for technology, innovation and our heritage of Nordic design – as well as currently being one of the hottest travel destinations in the world. This project combines all these factors in a fascinating, unprecedented way”, says Johanna Jäkälä, Vice President, Brand & Marketing at Finnair.
Virtual reality harnesses the magic of Finland
In Trek: Travel Around the World, the adventure starts from a stylish Helsinki apartment. From here, players can enter different worlds: fishing under the Northern Lights in Lapland, tracing constellations in the Finnish Archipelago at Åland islands and stomping around Helsinki’s Market Square as a giant.
“As we explored the idea of travel in VR, we realized that a destination is never a place, but always a new way of seeing things, an emotional experience. We used VR to infuse the magic of Finnish destinations into a captivating experience. We will add more locations to the Trek concept later this year”, says Michael Zaidan, Creative Director of MinorityVR.
KLOK, a Finnish creative agency, facilitated the collaboration and helped create the virtual reality experience.
Virtual reality is perfect for travel marketing
The idea of reaching new audiences through immersive VR content was received well at Visit Finland, who work to promote Finland as a global destination.
“Visit Finland wants to actively develop new avenues for digital services. Virtual reality can be surprisingly engaging, even immersive, which makes the technology perfect for enticing travellers and welcoming them to Finland”, says Heli Jimenez, Head of Marketing at Business Finland.
Trek: Travel Around the World
Trek: Travel Around the World can be downloaded on the following platforms and played all around the world with VR game equipment.