Iuliia Tore Finnair has been connecting east and west for 35 years, and Helsinki Airport has grown into a major hub for travel between Asia and Europe. Finnair and Finavia, the operator of Helsinki Airport, are celebrating this milestone with a short film that speaks of meaningful encounters that take place when people travel.
To illustrate the concept of meaningful encounters, Finnair and Finavia brought together two filmmakers from opposite sides of the globe to create a short film. The end result is a 13-minute short film titled “East and West Side Story”, directed by Swedish director Johan Storm and Korean director Wookie, both celebrated directors in their respective countries. The film will be introduced during an exclusive premiere at Helsinki Airport on September 6, 2018.
Each director shot their own perspective of one emotional story, written by screenwriter Danny Sangra. The leading roles are played by Scandinavian actress Anne Bergstedt, best known for her work in Boardwalk Empire and in the Black Swan, and Korean Jae Hoon, who has appeared in several theater and film productions in his home country.
https://www.youtube.com/watch?v=fnv6bQAwcGY&feature=youtu.beThe short film is the third and final event of the Match Made in HEL concept series, a joint marketing campaign by Finnair and Finavia. In 2015, Match Made in HEL turned Helsinki Airport into a skate park for professional skateboarders. In 2016, Finnair and Finavia held a stunning fashion show with seven designers from Europe and Asia on the actual runway of Helsinki Airport.
Finnair connects 19 destinations in Asia and seven in North America to over 100 destinations in Europe via its Helsinki hub, and is undergoing the fastest growth phase of its history. This summer, Finnair flew 97 flights per week to Asia, more than ever before. At the same time, Helsinki Airport is undergoing a massive expansion program to serve up to 30 million passengers annually.
