Iuliia Tore 
Three hotels in Dubai’s Al Habtoor City are to be rebranded by Hilton which was confirmed today at a press event in Dubai. Mohammed Al Habtoor, Vice Chairman & CEO of the Al Habtoor Group and Ian R. Carter, President, Development, Architecture, Design & Construction, Hilton announced a new franchise agreement effective 1 August 2018. The properties will become known as Habtoor Palace Hotel, LXR Hotels & Resorts, V Hotel, Curio Collection by Hilton and Hilton Dubai Al Habtoor City.
Al Habtoor City is a residential and leisure complex situated on Dubai’s arterial Sheikh Zayed Road. The properties overlook Dubai Creek and the upcoming Business Bay district, a short distance away from the city’s thriving Downtown area which includes landmarks such as the Burj Khalifa and Dubai Mall.
The St Regis Dubai, The W and The Westin will all be renamed. The St Regis will be renamed Habtoor Palace – LXR Hotels and Resorts, The W will become the V Hotel – Curio Collection by Hotel, and The Westin will be renamed as Hilton Dubai Al Habtoor City.
Habtoor Palace Hotel, LXR Hotels & Resorts
A 234-guest room luxury hotel will operate as an independent property as it joins the upcoming luxury collection brand from Hilton, LXR Hotels & Resorts. Ideally located on Sheikh Zayed Road and just steps from the Dubai Water Canal, the elegant Habtoor Palace features beaux-arts architecture throughout all guest rooms and public spaces.
V Hotel, Curio Collection by Hilton
The first hotel in the UAE to join Curio Collection by Hilton, a global upper upscale portfolio of more than 50 hotels and resorts lauded for their distinct culture and spirit, V Hotel joins ten pipeline and trading properties in the region. Featuring 356 guest rooms, the property represents next generation art and design and is also the location for Dubai’s first resident aqua show, La Perle by Dragone.
Hilton Dubai Al Habtoor City
Boasting 1,004 guest rooms, including 142 suites, this hotel under the flagship Hilton Hotels & Resorts brand becomes the largest in Hilton’s Middle East & Africa portfolio. Hilton Dubai Al Habtoor City builds on the heritage of Hilton Hotels & Resorts in the country since the brand’s first property opened in 1971, and joins six properties open across the UAE and a further 50 in the pipeline across the region.
