Travel retailers, airports and airlines have joined forces to unveil a summer passenger awareness campaign to encourage people to fly responsibly.
The ‘One Too Many’ campaign was launched today by the Aviation Minister, Baroness Sugg.
It reminds passengers of the costs of drinking to excess when travelling by air.
These include the risks of being denied boarding, having a plane diverted and the associated costs which include heavy fines, up to two years’ prison, an airline ban and a diversion fee up to £80,000 for the most serious in-flight incidents.
The campaign will be rolled out via a national Facebook and Instagram social media campaign and in ten pilot airports across the UK.
Building on the UK Aviation Industry Code of Practice on Disruptive Passengers, the campaign is the first of its kind to bring the UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) together.
Participating airports including Manchester Airport Group, AGS Airports, Bristol, Birmingham, Newcastle and Gatwick will work with airlines and other airport stakeholders to promote the campaign across digital screen signage, POS display, F&B retailer notices and through a dedicated police leaflet.