Rus Tourism News

PATA signs Strategic Partnership agreement with ADARA

The Pacific Asia Travel Association (PATA) is pleased to announce a new Strategic Partnership agreement with ADARA, the enterprise-wide data solution for travel brands, to empower its members with a comprehensive view of destination visitor data for more powerful and efficient marketing campaigns.

As part of the agreement, ADARA will work with PATA to encourage its members to contribute data to the ADARA travel data co-op. ADARA will use the data to develop co-branded country and regional market intelligence reports, which will be made available exclusively to PATA members.

ADARA empowers the world’s leading travel brands to grow the industry together. Built on the world’s richest travel data co-op, ADARA offers people-based insights for travel companies and destinations. Clients get a value-based understanding of their relationship with their customers and visitors, with travel patterns, trends and behaviour from more than 750 million monthly unique traveller profiles across more than 190 of the world’s top travel brands.

Iuliia Tore