World Cup is set to boost Russia’s travel industry

Vitalij Vladykin, Research Manager at Euromonitor International: “I feel that the world cup has much more influence on travel industry rather than retailing, especially in the long-term run. Total retailing turnover depends more on macroeconomic stability, which is forecasted to be positive in Russia during the next five years with Real GDP growth reaching 2% annually. Incoming tourists with planned over 1 million visits will naturally boost demand on FMCG products and foodservice, but in will be short-term during the month of the World Cup and have limited influence on annual Retailing performance.

1200px 2018 FIFA World Cup.svgThe event can be also beneficial for certain grocery and non-grocery product categories such as drinks, snacks or sportswear. Besides, it was announced about launch of tax-free system in Russia, it is available now in test regime in several mainly luxury outlets. Retailers will use football theme for their promotional campaigns. While tourism sector has a huge improvement and development due to World Cup.”

Due to a high international and domestic relevance of this topic, Global market research company Euromonitor International is hosting a webinar “The Influence of the 2018 FIFA World Cup on Global Domestic Football Leagues”, taking place on 7 June, 17:00 EEST. Euromonitor International experts will be covering such topics and data as:

  • Assessing the leading current and evolving cross-industry commercial partnerships in the World Cup
  • Learning which social media platforms and strategies will lead to success
  • Identifying what different fan segments would want from their World Cup experience

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