Iuliia Tore 
Roughly a month ago, Apple Leisure Group announced that it would be merging with Mark Travel. Now, the hospitality and leisure travel giant will be making more moves as it continues to build upon its ongoing efforts to expand its global business as well as its overall reach.
Apple Leisure, which is based in Newtown Square, Pennsylvania in the United States, has now announced that it is entering into another strategic partnership, this time with the Madrid-based NH Hotel Group, which has been known to be amenable to such an agreement for some time. This deal will see the companies jointly operating a number of beachfront resorts that are located in Spain.
Apple Expands in Europe
This joint deal will have one near-certain effect: it will bring Apple’s all-inclusive Secrets Resorts & Spas and its Dream Resorts & Spas brands to Europe for the first time ever, while at the same time helping to introduce a new brand: Amigo Hotels & Resorts, which from the get go is being marketing as a three-star, all-inclusive brand for guests.
Apple’s AMResorts division will oversee management and sales of the hotels, while NH will maintain operational management. The first four hotels under the partnership are slated to open their doors for business during 2019, with properties that will be located in Lanzarote, Fuerteventura, and Mallorca, all of which will be conversions of existing properties.
The European Expansion for AMResorts
Meanwhile, this also isn’t the first time that AMResorts and NH Hotel Group have collaborated or worked together. In fact, in 2011 the two entities partnered on the development and opening of three resorts located in the Dominican Republic.
NH Hotel Group has a reputation for being well-established all throughout the European hospitality market. The company has to its name 400 hotels that are spread throughout 30 different countries across the globe, many of which just so happen to be located in desirable regions such as major cities. AMResorts, meanwhile, is more so known for the quality of the all-inclusive resorts that it has in its own portfolio, many of which have desirable locations of their own spread throughout Mexico, the Caribbean, and South America. Currently, AMResorts is reported to have 52 total properties with plans to open 20 additional properties during the next few years or so.
