Not only frequent flyers appreciate it: Lufthansa treats its guests in the premium classes to new, creative cosmetic bags. The new First Class Amenity Kit, which will be on board from the end of May, recently won first place at the Onboard Hospitality Award 2018. 1,000 readers of the renowned British trade magazine took part in the survey and helped Lufthansa win the coveted award in the category “Best for First”. The following criteria were assessed: First impression, quality, durability, weight, usefulness, design, functionality, taste, content and enrichment of customer experience.
The ladies’ model of the Windsor Amenity Kit (design and production: Skysupply) is modern and elegant. It convinces with an elaborate finish. The special highlight: It is not only a sponge bag that offers space for cosmetics and accessories. With a detachable carrying strap, the bag can be used as a handbag or as a clutch. The men’s model is classic and functional. It impresses with a modern, straightforward design and is also used in everyday life, both as a sponge bag and as a practical organizer. The contents of the First Class Kits include exclusive care products from the La Prairie brand.
Also the Reisenthel Amenity Kits of the Business Class came at the Onboard Hospitality Award among the finalists. These bags (design and production: Spiriant, a subsidiary of LSG group) will be offered from July in three different variants in the new Lufthansa design and will be equipped with high-quality cosmetic products from L’Occitane. Here, too, the idea of sustainability was at the forefront of product development. The bags can be reused after the trip, for example as a shopping bag, pencil case or cosmetic bag.
The same environmental awareness is at the forefront of the Lufthansa Premium Economy. From mid-July, new “Around the World” Amenity Kits will be available, which are ideal for reuse as shopping or beach bags and thus contribute to a reduction in plastic waste. With five different motifs (Eiffel Tower, Brandenburg Gate, Frankfurt Skyline, Statue of Liberty and Golden Gate Bridge) they are also suitable as collectors’ items.