It’s not unusual to see a little boost in interest in snow-based sports like skiing and snowboarding when the winter months roll around. But it turns out nothing gets a love of mountains and fresh powder going like some patriotic pride.
Alpine experts Crystal Ski Holidays have conducted research of a variety of winter sports, from how snow sports this February affect the public attention towards curling, to exactly who is searching for the North Pole Marathon (it’s Poland).
There’s No Growth like Snow Growth
While some more unusual sports saw a volatility interest throughout the year (like snow kayaking and snow kiting), the majority clearly and suddenly skyrocketed either in the week following Christmas (once people’s minds turned towards the coming year) or more prominently, in the week starting 11th February, when the world’s attention turned to snow sports. Compared with the same time last year:
· “Snowboarding” saw a growth in search of 733%, with the majority of searches coming from Canada. But it’s not just this cold northern country that wanted to hit the slopes: New Zealand saw a 95% increase in ‘snowboarding’ searches, while Australia had 91% more ‘snowboarding’ searches than in February 2017.
· “Curling Near Me” grew by 2400% and “Curling Lessons” by 3233% – with “Bobsledding” also seeing 3233% growth.
· “Shovel racing” saw a growth of 553%, and a massive spike of interest in the week of 11th February, a short-term growth of 614%.
· Skijoring interest grew by 117% – there was a slow growth of interest from October 2017, but a sudden significant spike early February.
Beyond the Slopes
If skiing and snowboarding don’t seem like your cup of hot chocolate, you might consider taking a leaf out of Turkey or Czechia’s book and look to try something unusual. “Skijoring”, or “ski driving”, is a sport where the skier is being either pulled by a dog (or dogs), a horse, or a motor vehicle. With interest in it up 117% from this time last year, there’s never been a better time to give it a go – it might be the next big thing!
Or if you’re not a dog person, you might try snow kiting, which is similar to water-based kiteboarding. With interest on the rise, now’s your chance to start getting lessons in.
There’s a range of other less-known winter sports you can try if these don’t tickle your fancy – from Japanese snowball capture-the-flag to the high intensity “ice cross”, all of which are searched for more and more. You can see the rest of the story on these unusual cold-weather adventures here.