Rus Tourism News

Tourism Australia has revealed US marketing campaign

During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.

Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.

Starring Danny McBride and Chris Hemsworth, with a cameo from Paul “Crocodile Dundee” Hogan himself, the 60-second commercial that aired during the second quarter of the Big Game revealed the joke to viewers. What begins as a typical movie trailer slowly and comically unravels, becoming a flagrant excuse to highlight Australia’s dazzling locations and fine array of food and wine.

Presented as a buddy comedy, the movie features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr. The all-Australian supporting cast has an impressive roll call of Hollywood heavyweights and homegrown talent, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.

Iuliia Tore