Viking® welcomed its newest ocean ship, Viking Sun® to Los Angeles, also the home of the company’s U.S. headquarters. The ship is currently sailing Viking’s sold-out 141-day World Cruise from Miami to London, and Los Angeles is Viking’s first U.S. West Coast port of call in the company’s 20-year history. Viking Chairman Torstein Hagen today greeted guests on Viking Sun, and during a press conference onboard unveiled a new multi-channel brand advertising campaign titled, “Did You Know?”
Timed with the cruise industry’s “Wave Season” in January, the launch of Viking’s new “Did You Know?” campaign will feature new creative advertisements that will appear across all marketing channels, including TV, print and digital. Aimed at travel agents and the company’s target audience of experienced travelers 55 and older, the campaign highlights Viking’s industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos. The campaign will also share Viking’s award-winning history, such as being named the #1 Ocean Cruise Line in Travel + Leisure’s 2016 and 2017 World’s Best Awards and the #1 River Cruise Line in Condé Nast Traveler’s Readers’ Choice Awards.
At the press conference, Hagen also announced that the company’s sixth ship will be named Viking Jupiter®. Scheduled to launch in February 2019, the 930-guest sister ship will sail Viking’s most popular itineraries in Northern Europe and the Mediterranean, as well as two new itineraries in South America – Southern Atlantic Crossing (22 days; Barcelona – Buenos Aires) and South America & the Chilean Fjords (18 days; Buenos Aires – Santiago).
On December 15, Viking celebrated the kickoff of its inaugural World Cruise onboard Viking Sun in Miami. From Los Angeles, Viking Sun will continue to sail for 120 days, visiting destinations in the South Pacific, Australia and Asia – and will be officially christened in Shanghai on March 8, 2018. When the ship arrives in London on May 5, she will have visited five continents, 35 countries and 64 ports during her first World Cruise. Viking Sun will continue to sail the globe during the 2019 World Cruise, a 128-day itinerary from Miami to London.