VisitBritain, Newcastle Airport and NewcastleGateshead Initiative have announced a partnership to promote the North East of England to overseas visitors.
The three-year partnership will focus on driving more visitors to explore the diverse culture and heritage of NewcastleGateshead and the surrounding areas.
In year one, the initiative will target visitors from Germany, highlighting the direct flights from Berlin to Newcastle Airport, and profiling the Great Exhibition of the North as a reason to travel in 2018.
The partnership is also working with local destination management organisations and tourism colleagues across the North East to develop bookable itineraries showcasing the region’s varied tourism product.
The Great Exhibition of the North (22 June to 09 September 2018) will celebrate the North’s cutting-edge technology and inspiring culture that has defined the past and continues to shape the future. The free, family-friendly Exhibition brings together performance, visual arts and interactive experiences using the city as its stage, with activity in NewcastleGateshead’s world-class venues and outdoor spaces. Visitors can begin their journey at one of two Exhibition Hubs at the Great North Museum or Gateshead Quays (BALTIC Centre for Contemporary Art and Sage Gateshead), connected by three walking trails focusing on arts and culture, design and innovation.
Germany was the UK’s 2nd most valuable market for spend in 2016, with inbound visitors spending £1.5 billion, and was the UK’s 3rd most valuable market for volume, with 3.3 million inbound visits last year.
VisitBritain’s forecast shows that overseas visits are expected to reach 39.7 million in 2017, up 6% on 2016 figures. Spending by overseas visitors is forecast to reach £25.7 billion, up 14% on 2016.
Tourism is worth £127 billion to the UK economy, creating jobs and boosting economic growth across its nations and regions.