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Virgin Trains

Virgin Trains East Coast launch world-first upgrades app

Virgin Trains brings innovative Seatfrog technology to customers on the East Coast Main Line, as a new app enables them to bid for First Class seats…
The partnership is a world first for rail passengers and will enable more people than ever to enjoy the perks of First Class, with customers now able to bid for last minute upgrades on east coast services.

Virgin Trains’ customers will be able to upgrade right up to 30 minutes before departure from the palm of their hand with just a few taps of their smartphone. The free app works by creating a live, dynamic bidding system for First Class seats that would otherwise travel empty – with no additional faces or printing of tickets required.

Each auction will open approximately 2.5 hours before a train departs from its originating station. Customer who successfully bid on a First Class ticket will be able to enjoy all the luxury benefits of Virgin Trains’ First Class experience, including complimentary food and drink from a menu curated by James Martin, reclining leather seats, additional legroom, mood lighting, free Wi-Fi and, in selected stations, First Class lounges with free Wi-Fi, relaxation areas and refreshments.

Iuliia Tore