Helsinki Airport has been awarded as the best airport in the world*. In order to prove this, a Chinese influencer Ryan Zhu is going to live in the airport for 30 days. #LIFEINHEL, starting October 10th, is a disruptive content marketing campaign by the Finnish airport operator Finavia.
#LIFEINHEL is a mix of reality TV, game shows and Social Media. Ryan Zhu, a multitalented Chinese actor and TV-personality will be living in a little cabin inside Helsinki Airport for 30 days. He will go through daily challenges and get familiar with the Finnish way of life. Ryan’s adventure will be broadcasted on Social Media on a daily basis.